This week, the Superdrug Online Doctor published the results of a portait sent out to 18 freelancers asked to “enhance” it according to cultural preferences.
Hot on the heels of that project, we have the results of the same experiment using a portrait of a man in his underwear, photoshopped by women, again according to cultural preferences.
This is the original portrait sent out to 18 freelance designers in 18 countries around the world:
Here are the instructions we sent:
Photoshop his form. The idea is to Photoshop and retouch this man to make him more attractive to the citizens of your country. We are looking to explore how perceptions of attractiveness change across the world. Multiple designers are involved. You can modify clothing, but his form must be visible. No nudity. All other changes, including those to his shape and form, are up to you.
“We focused on female designers, as we wanted a woman’s view of what her culture finds attractive and to understand more about the pressures men face,” the project says. Here are the Photoshopped images that were sent back.